AI Insights · Timothy · September 2025
Top Personal Finance Apps in Romania: Q3 2025 Performance
Explore the performance of leading personal finance apps in Romania during Q3 2025, with insights into downloads, revenue, and user activity.
In the third quarter of 2025, Splitwise showed a steady increase in weekly downloads, peaking at around 528 by mid-August. The app's weekly revenue saw fluctuations, starting at approximately $332 and peaking at $405 in late July. Active users rose steadily, reaching a high of 4.5K in late August before tapering to 3.3K by the end of September.
Wallet - Daily Budget & Profit experienced a gradual increase in weekly active users, climbing from about 3K to 3.6K over the quarter. Weekly downloads remained relatively stable, with minor fluctuations between 200 and 260. Revenue peaked at $413 at the start of the quarter and settled around $275 by the end.
Spendee Budget App & Planner maintained a consistent level of active users, around 1.6K to 1.7K, throughout the quarter. Downloads showed a slight upward trend, concluding at 246. Revenue, however, showed a decline from $289 to $132 before recovering to $282 at the quarter's end.
YNAB kept a modest download rate, peaking at 123 in early September. The app's revenue fluctuated, beginning at $220, with a notable rise to $349 by the quarter's close. Active users saw a slight increase, starting at 249 and ending at 283.
Money Manager (Remove Ads) experienced a notable increase in weekly active users, climbing from 8.7K to nearly 7.9K by the end of September. Downloads also showed growth, reaching 444 by the end of the quarter. Revenue saw fluctuations, with a peak of $316 in early July and settling at $153 by the end of September.
These insights are powered by Sensor Tower, providing detailed analytics for further exploration of app performance trends.